Brezel
Brezel is a pretzel-snack company for people who live busy lives, care about their health, and care about the environment. Brezel is organic, non-gmo, and responsibly sourced. Brezel provides consumers with a snack experience that is healthy, tasty, and packaged in a conveniently portable and recyclable box. For this project, I wanted to change how pretzels are presented. I emphasized the versatility of pretzels by using an array of vibrant colors inspired by vegetables and grains, and creating illustrations to enliven the recipes on the back of the boxes.